The article

'Olena Zelenska on the cover of Vouge - Criticezed and Praised'

was published in the journal Baltic Worlds. The article reflects the turbulence around this cover and the branding strategies of the Ukrainian government. You find a PDF of the article here:

Glad to find my name in The New York Times

Proud to see that my texts are referred to in New York Times :)

You can find the article by

Vanessa Friedman in the  July 4th (2022) paper or read it here:

If you have difficulties to open the link, you find the article in a PDF here:

Recent webinars:

 - Leadership and Corporate Culture

 - Living the Brand

 - Social Media - how to reach out

 - Corporate Culture in Digital TImes

 - Digital cultures - how to reach them?

Webinar on Is YourEmployer Branding Content Inclusive?arrenged by Michelle Fee Meier CEO at Wintrgarden. Including also Julia Bejnö at KSMG as guest. You can view the panel debate here

Debate on Consumption and Sustainability (in Swedish) 

by UR Samtiden and Södertörns University, focusing on UN Global Goal 12. Other contributors PhD Sabina du Rietz, Örebro University School of Business, and Fredrik Timour, Swedish Fashion Council. Moderator: Sophia Nilsson. View debate: here

Voices about the book (all in Swedish):

Article in Dagens Industri:DI

Notice in Espri: here

Artikel i Passion for Business

Pod 'Lära från lärda': here

Pod 'Ulfs lunch - min bästa idé': here

Recesion in Respons: here

Presentation of the book at Gothenburg Book Fair (in Swedish): here