Building companies and brands can be seen as an exciting journey. Building companies also include shaping a culture supporting the travel to take the 'right' direction. But how do you shape a corporate culture? How can you make the culture express the same values as the brand? And how is this communicated in social media?
With experience from research, teaching and consulting I have unique competence in these areas and can help You on Your journey.
PhD Karin Winroth
Corporate Culture and Leadership
Which values do You wish the culture to represent? How does the culture motivate the employees? How are the values exposed at Your office?
Corporate Culture and Brand
Does the culture mirror the values of Your Brand? How do You support the employees expressing the Brand?
Which digital networks do You wish to integrate? How are Your product/services exposed in social media?
Themes: Social media, brands, digital entrepreneurship and the fashion industry. Flavoured with Russian Influences, sustainability, KGB-agents, a pinch of Culture Crasch and incredible horsepower. You find more about the book here (in Swedish): here
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