How do you Code your Brand Story 😍?

CODANA origins from 'code', meaning an encrypted message, something that can be communicated by a Brands Story and by Corporate Culture.

Customers are among others Manigems, Tarasova Coaching, Embark Studios, ATL (Lantbrukets Affärstidning), Trippus Event Solutions AB, Bergenstråhle & Parnters, Chamber of Commerce and Industry of Southern Sweden, Biskops Arnö Nordens Folkhögskola, The Swedish Bar Association, Executive Education, Trafikverket. - Swedish Transport Administration, Swedish Association of Health Professionals, Chalmers Univerity of Technology. In addition, I have been on the panel of judges in National Competition in Economics and member of the jury of Venture Cup.

I believe a key strength is Karin's ability to apply theoretical concepts to market realities. Karin is an academic with a robust research profile, who is also able to share her expertise capably with practitioners. I recommend her highly.

Ann

Dr. Karin Winroth personifies the academic model of combining research on the global forefront with top-quality consultancy for corporations. The contribution of her study and practice is essential for today's academy and industry. I appreciate her professionalism and also enjoy having her as a colleague.

Pejvak

”It has been a great experience to develop Manigems Brand Story together with Karin Winroth. She is truly competent, responsive and have the ability to understand the brand in depth. 

The process was clearly structured from beginning to end, creating a stability, security and made it easy to tie the story together in the final stages of the process.

What really stood out was Karin's personal engagement! I can warmly recommend her to everybody who wishes to deepen their brand identity, both for expressing authenticity and for developing strategy."

Ann-Sophie

'Together with Karin, over the course of five sessions, we explored how to clarify, bring forward, and communicate the power and uniqueness of the services I offer through my brand. It was an incredibly insightful journey—rich in depth and discovery.

Thanks to Karin's broad experience in branding and the thoughtful methodology she applies, I was able to see my brand in a completely new light. She introduced me to the Jungian archetypes and helped me identify the core themes of my brand—something that gave me a powerful compass for how I want to show up and what angle to use in communication.

I highly recommended Karin's work to anyone looking to align their ideas with their outward expression'.

Natalya

Collaborating with Karin Winroth has, among other things, been about writing research articles and creating university courses. During this work I have come to appreciate Karin's excellent ability to perform on the international research frontier as well as creating courses that mirror contemporary ideas in society, especially concerning branding practices, entrepreneurship and digitalisation. Her professional excellence and attitude makes our collaboration fruitful, of highest quality as well as enjoyable.

Tommy

"I have had the pleasure of taking part of several of Karin Winroth's seminars. Of special benefit for us has been her knowledge of how develop our brands digitally and in social media. I admire Karin's analytic and strategic abilities."

Lilian