Services

Offer seminars, advice and courses

Culture and Branding


🌟 Do you use corporate culture to increase profitability? 🌟


Your culture is a key for letting your employees develop their talents as well as supporting the profitability of the firm. A strong culture will make you business flourish as well as your employees 💰 🌺


By seminars, counseling and courses I help firms create a culture for performance. Some workshops offered are: 


🚩 Shaping the culture -

     Leadership and corporate culture


🚩  Motivate through culture -

      Energizing the employees


🚩  Living the Brand - Culture and branding 



PhD Karin Winroth



The Identity of the firm becomes crucial in both expressing the corporate culture and the brand. By values, activities, symbols and storytelling, the identity can be communicated to employees, potential employees, as well as customers.




Building companies and brands can be seen as an exciting journey. This includes shaping a culture supporting the travel to take the wanted direction, merging culture and strategy.


With experience from research, teaching and consulting I have unique competence to support You on that journey.




 


Customers are among others Embark Studios, ATL (Lantbrukets Affärstidning), Trippus Event Solutions AB, Bergenstråhle & Parnters, Chamber of Commerce and Industry of Southern Sweden, Biskops Arnö Nordens Folkhögskola, The Swedish Bar Association, Executive Education, Trafikverket. - Swedish Transport Administration, Swedish Association of Health Professionals, Chalmers Univerity of Technology. In addition, I have been judge in National Competition in Economics and member of the jury of Venture Cup.



CODANA origins from 'code', meaning an encrypted message. This form of communication bulids a culture.


The Latest Book

'Fashionabla varumärken och passionerade entreprenörer' by Ekerlids Förlag.

The title in English 'Fashionable Brands and Passionate Entrepreneurs'.

 

Themes: Social media, brands, digital entrepreneurship and the fashion industry. Flavoured with Russian Influences, sustainability, KGB-agents, a pinch of Culture Crasch and incredible horsepower. You find more about the book here (in Swedish): here