Who do you wish to fall in love with your brand 😍?
How is that expressed in your corporate culture ?
How do you reach the mind and heart of your customers?
Archetypes are like 'personas' used in our culture to express various personalities and desires. We understand them instinctively in films and other cultural expressions. Who is the Rebel, who is the Innocent, who is the Magician?
By using Carl Jung's Archetypes you can reach your customers by our inherited cultural patterns. You reach them by instincts and the desires of their heart.
🌟 Grateful for having been trained by the academic world elite in the area. My strength as researcher and consultant is my creativity. To build bridges between between areas, to bring research to practice. 🌟
PhD Karin Winroth
Building a brand and corporate culture is like and exciting journey. The adventure keeps evolving and you will need a guide to keep direction. The right archetyoemix can be your compass 🧭
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Carl Jung and anthropologists describe Archetypes as persona inherited in our unconscious. If mirroring the desires of your customers in you archetypemix they will be attracted to your brand. To then also expose the mix in your culture will you find a direction for how to express it as well as Employer Branding.
Jung presents 12 archetypes and you find a guide to them here
Some examples are:
🚩 The Archetypemix for attracting your customers and building your corporate culture
🚩 A plan for developing Corporate Culture
🚩'Building the Winning Team' together with Niklas Winroth
(7 times Swedish Champion 🥇🥇🥇🥇🥇🥇🥇 in floorball, 2 silver 🥈🥈, Eurocup gold 🏆🥇, and several other rewards 🏆 🏆 🏆
Offers can be specially design
Customers are among others Embark Studios, ATL (Lantbrukets Affärstidning), Trippus Event Solutions AB, Bergenstråhle & Parnters, Chamber of Commerce and Industry of Southern Sweden, Biskops Arnö Nordens Folkhögskola, The Swedish Bar Association, Executive Education, Trafikverket. - Swedish Transport Administration, Swedish Association of Health Professionals, Chalmers Univerity of Technology. In addition, I have been judge in National Competition in Economics and member of the jury of Venture Cup.
CODANA origins from 'code', meaning an encrypted message, here communicated by archtypes, brands and culture.
Themes: Social media, brands, digital entrepreneurship and the fashion industry. Flavoured with Russian Influences, sustainability, KGB-agents, a pinch of Culture Crasch and incredible horsepower. You find more about the book here (in Swedish): here
